Changing the Channel

Topic of the week:

Remember when TV schedules dictated our evenings? Those days are fading fast. Today you’re probably more likely to ask "What should we stream?" than "What's on TV?". 

So, what’s up with streaming video on demand? And who the heck still watches broadcast TV?.. Grab your popcorn and let’s find out.

Tale of the tape

In the battle for eyeballs streaming is not just winning; it's rewriting the rules. Cable and broadcast TV are trying to fight back, but it keeps slipping every year.

The Rise of the Stream

Money talks, and in the world of entertainment, it streams. As more viewers cut the cable cord and turn to streaming, the flow of funds into these services has skyrocketed with revenues of the sector growing almost 5 times in the last decade.

Age is just a number, but it matters here

Viewing preferences are evolving across generations, and this transformation is most evident in the way different age groups engage with TV and video on demand (VOD) services. The younger crowd leans heavily towards on-demand viewing, while older generations tend to stick to the things they know.

The Multiplicity of Choices

Recall the days when having cable TV with hundreds of random foreign channels — most of which you couldn't understand — was considered a luxury? It seems that era is already fading into nostalgia with modern household's entertainment preferences shifting from cable to streaming.

Now it's about how many streaming services you can juggle. The average consumer's digital entertainment arsenal is growing, highlighting a growing trend towards diversity and the need for ever-expanding watching experiences.

This transformation reflects a broader cultural shift towards personalization and convenience, with an increasing number of homes cutting cable entirely.

So What?

The shift from traditional TV to streaming is not only a landmark in entertainment history, but a profound change in our daily lives. This move towards streaming mirrors our growing preference for on-demand services, aligning with a broader trend of seeking control and convenience in every aspect of our lives - everything from shopping to entertainment. 

If you're a millennial - be prepared to chat about the latest series that aired on HBO or Netflix (or those of you who are more adventurous and dabble in Disney+ and AppleTV), as more than a third of millennials seem to be streaming exclusively.

Conversely, if you're a boomer and catch yourself playing bingo, there's a likelihood that 2/3rds of your peers are still all about the good ol' telly.

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